A campaign to raise awareness about sexist behaviour and harassment at work
An internal campaign launched in July 2020
July 2020: employees receive a series of cartoons about casual sexism, hostile sexism and harassment at work, as well as #Meandyoutoo, an online self-assessment tool customised for Bouygues Construction, for people to test their ability to identify, raise awareness about and respond to this kind of situation. This followed the appointment of sexual harassment officers in March 2019. The “Speak Up” campaign launched in October 2020 aims to offer a more generalised response to all forms of hostile behaviour, sexual harassment and bullying. Speak Up is to be rolled out worldwide, and has already been implemented in the United Kingdom. Combating sexist behaviour and sexual harassment at work is one of Bouygues Construction’s priorities, as recently restated by its Chairman. The procedure for prevention and raising awareness within the company is overseen by two group officers, who also lead a network of officers within all works councils. Training has also been provided for HR staff, and awareness-raising sessions for managers and employees.
“Everywhere at Bouygues Construction, we want to offer our male and female employees an inclusive working environment free of sexism and based on mutual respect for everyone, encouraging individual and collective performance.”
Sandrine BRISSART
Human Resources Director, Bouygues Construction
“The role of the officer is clearly defined by law: they inform, support and provide guidance for male and female employees who are victims of sexism and/or sexual harassment. If a case is reported, we also intervene directly with local teams to conduct an investigation and help them to handle the situation.”
Valérie Ferrand
Sexism and Sexual Harassment Officer
“After the awareness campaign, we saw the first signs of a change in behaviour and people feeling freer to speak up, with situations in which the victims gradually have the courage to speak to their HR representative, their manager and the officers in charge."
Didier Rabiti
Sexism and Sexual Harassment Officer
Further information
2
“Sexism and sexual harassment” officers appointed for the Group in 2019
1 network of 35 officers appointed at all Bouygues Construction works councils
#Meandyoutoo
700 male and female employees have already used #Meandyoutoo
